Brief
Create a precision marketing campaign to target specific parts of the audience.
Concept
Maximise your experience with Breyers's ice cream that's low on calories & dairy free. Indulging, healthy and full of proteins, THE ART OF HAVING IT ALL!
The campaign was crafted with assets for each of the 4 audiences.
Art direction | Production | Set design | Video and model direction
From sketch to photography:
Agency: U-Studio Rotterdam
Photographer: Sophie Hemels
Producer: Nana Boitran
Co art director: João Magalhães
PM: Lisa Kobzina
Strategy: Liz Nash
Photographer: Sophie Hemels
Producer: Nana Boitran
Co art director: João Magalhães
PM: Lisa Kobzina
Strategy: Liz Nash