Brief
Get millennials looking for ways to enhance their wellbeing to add Lipton Superfines to their repertoire by offering a range of products that are both natural and convenient, and fit their busy on-the-go lifestyles.
Concept
It's not Magic, it's Supernatural
Taking the natural goodness of plants and condensing it into something super fine is almost magical. The thought of supernatural plays really nicely into what Superfines actually delivers, so we created some really arresting, disruptive and engaging content.
We’re embracing the world of illusion and making the impossible possible.
Art direction - Storyboarding- Video shoot direction - KV design
Key visual and social asset
Agency: U-studio Rotterdam
Creative directors: Paul Turner & Magnus Thorne
Production agency: Studio Zelden
Producer: Connie Patterson
Project manager / account director: Laura Ferrera
Creative directors: Paul Turner & Magnus Thorne
Production agency: Studio Zelden
Producer: Connie Patterson
Project manager / account director: Laura Ferrera