Brief
Bring awareness on the new Soft Republick squeezy ice cream, this campaign is addressed to millennial families who are looking for moments of fun and creativity at home. The goal is to inspire them to unleash their creativity and create their own desserts at home with soft ice cream.
Concept
Do It Yourself: Flip. Squeeze. Create. These 3 keywords perfectly encapsulate how the product works, educating the consumer in an immediately accessible and fun way. Perfect for millennial parents and their families. We use a combination of illustration, photography and clever copy, we show how YOU can DO IT YOURSELF, at home!
Concept -Art direction - Retouching
AGENCY: U-studio Rotterdam
Copywriter: Sara Callow
Production agency: Studio Zelden
Producer: Connie Patterson
PM: Lisa Kobzina
Copywriter: Sara Callow
Production agency: Studio Zelden
Producer: Connie Patterson
PM: Lisa Kobzina