Brief
Create an outstanding campaign for Strongbow that translates the idea that Strongbow brings back nature into the city with its apple flavoured beverage.
Concept
Nature remix: take over the cities by bringing back natural elements. Guerilla gardening is the attitude. Its most litteral expression is moss taking over concrete, growing from the die cut logo.
All the visuals are made for real with real elements. NO 3D!!
All the visuals are made for real with real elements. NO 3D!!
Art direction - Concept - Visualisation - Shoot direction
We created layers of apples that represent all the flavours contained in each product variant. Each layer is made with real elements, crafted and shot separately by Marcel Christ and his talented team.
Agency: Cloudfactory
Creative partners: Jessica Kersten & Sandrine Huijgen
Photographer/Director: Marcel Christ
Production manager: Sven van der Steen
Print producer: Jeanette Luttik
Broadcast producer: Lars Fabery de Jonge
Food stylist: Cor Meijerink
SFX: Erik Voors
Photographer/Director: Marcel Christ
Production manager: Sven van der Steen
Print producer: Jeanette Luttik
Broadcast producer: Lars Fabery de Jonge
Food stylist: Cor Meijerink
SFX: Erik Voors