Brief
Create a campaign to highlight the relationship between Hellmann's sauces and people's favourite barbecue food.
Concept
When great tastes meet... it's a grilling get-together! A series of saucy stories.
Concept - Art direction - Shooting direction
Agency: U-studio
Copywriter: Sara Callow
Producer: Connie Patterson
Project manager: Lisa Kobzina
Production agency: Studio Zelden
Copywriter: Sara Callow
Producer: Connie Patterson
Project manager: Lisa Kobzina
Production agency: Studio Zelden